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11.11.2025 | News
WOLFFKRAN has partnered with Cherry Picker Pete™, a new animated children's series that introduces young viewers to the world of lifting equipment, teamwork, and safety.
At the heart of the partnership is WOLFFY, a bright red tower crane modeled after WOLFFKRAN’s iconic machines, who serves as both mentor and muscle for the team. As one of the key characters in the series, WOLFFY represents the brand’s values - strength and reliability - while inspiring children to explore the construction and engineering industries in a fun and educational way.
“Partnering with Cherry Picker Pete™ allows us to engage with future generations and promote the importance of lifting safety in a creative and inspiring format,” said Duncan Salt, CEO of WOLFFKRAN. “We’re proud to see WOLFFY carry the WOLFFKRAN legacy into children’s hearts and homes.”
The Cherry Picker Pete™ series, created by lifting industry veteran Peter Hird and his family, will debut with special introductory episodes in late 2025, followed by a full 26-episode series rolling out through 2026 and beyond. The show features animated versions of real-world lifting equipment, including tower cranes, mobile cranes, and scissor lifts, to teach teamwork and safety through storytelling.
“Kids love big machines, and they love stories. Cherry Picker Pete and WOLFFY the Tower Crane bring both together in a safe, smart, and inspiring way,” said Peter Hird, creator of Cherry Picker Pete™. “With WOLFFKRAN on board, we’re giving children access to the real world of lifting – made fun, friendly, and unforgettable.”
The project extends beyond the screen, and the Cherry Picker Pete brand will launch children's books, educational toys, and themed merchandise.